Corporate Social Responsibility (CSR) allows businesses large and small to enact positive change. It’s when companies choose to do what’s right not only for their bottom line but also to build customer trust.
Consumers feel that when they use a product or service of a socially responsible company, they are doing their part. The more socially responsible the company, the more supportive their community and consumers become.
Examples of Corporate Social Responsibility in Action
Corporate social responsibility comes in many forms. Even the smallest company can impact social change by making a simple donation to a local food bank. Some of the most common examples of CSR include:
- Reducing carbon footprints
- Improving labor policies
- Participating in fairtrade
- Diversity, equity and inclusion
- Charitable global giving
- Community and virtual volunteering
- Corporate policies that benefit the environment
- Socially and environmentally conscious investments
Millennials Want to See More Corporate Social Responsibility
To millennials and Generation Z, socially responsible companies are even more important. They believe companies should invest in improving society and look for solutions that assist in those improvements.
Companies should share how they are trying to make a positive impact on the world, so the public can see their pro-social initiatives. Showcasing efforts is key so it’s important to learn how to market to millennials because these efforts will sway the choices they make as consumers.
Millennials also like to take part in initiatives such as volunteer work or making donations. As ever more companies begin to see the impact their socially and environmentally conscious efforts have on a consumer’s perception, the more chance there is that they will begin initiatives of their own.
Changing Corporate Social Responsibility Trends
Activism by millennials and, indeed, all generations Belize Phone Number will also influence changing trends in CSR. You can expect to see companies continue to take a public stand against on-the-job harassment and discrimination thanks to the #metoo movement. Diversity in the workplace will also continue to expand to embrace people of all races, genders, cultures, disabilities, and sexual orientations.
Diversity in the workplace will also continue to expand to embrace people of all races, genders, cultures, disabilities, and sexual orientations. Many brands are becoming more vocal and showing their support for important social issues on social media to great effect.
Companies will also find their own voices to speak out against social injustice and policy changes that will negatively impact the environment. Even policies to protect data privacy in an ever changing environment can become part of the CSR trends as more and more data breaches threaten personal information.
Brands Doing it Right
1. Innovation: Johnson & Johnson
An excellent example of CSR on the frontline is big pharma pioneer Johnson & Johnson. They have focused on reducing their impact on the planet for three decades. Their initiatives range from leveraging the power of the wind to providing safe water to communities around the world. Their purchase of a privately-owned energy supplier in the Texas Panhandle allowed the company to reduce pollution while providing a renewable, economical alternative to electricity. The company continues to seek out renewable energy options with the goal of having 100% of its energy needs from renewable sources by 2025.
Google is trusted not only for its environmentally friendly initiatives but also due to its outspoken CEO, Sundar Pichai. He stands up against social issues including President Donald Trump’s anti-Muslim comments. Google also earned the Reputation Institute’s highest CSR 2018 score much in part due to their data centers using 50% less energy than others in the world. They also have committed over $1 billion to renewable energy projects and enable other businesses to reduce their environmental impact through services such as Gmail. best database provider
As a brand, Coca-Cola is putting a huge focus on sustainability. The key areas are climate, packaging and agriculture along with water stewardship and product quality. Their message is ‘a world without waste’, with the aim of collecting and recycling every bottle. In addition, making their packaging 100% recyclable and replacing all water used in creating their drinks back to the environment to ensure water security. They aim that by 2030, they will have reduced their carbon footprint by 25%.