Monthly Archives: September 2022

I recently had the privilege of being one of the many judges reviewing submissions for Content Marketing Awards. As I read through the entries 12 each in two categories, I was struck by the stark contrast between the best entries top 3 in each category and the remaining nine entries. […]

What Should You Do With Your Content Marketing Now First, spend a few minutes browsing or reading our list of 80 things to do with content marketing. Hint Dont just create content is the first thing you do or dont do informally Just a bit Scroll to the section that […]

A software company that helps private and industrial contractors manage projects from tender to completion, HCSS has been in business for 30 years. Its customers build everything from roads and waste treatment plants to bridges, dams and pipelines. The company has traditionally had a rich marketing culture, but four years […]

In 2013 only of Fortune 500 companies were active on Instagram. Fast forward three years and Instagram adoption among Americas biggest brands has doubled to 50, with 250 brands popping up on the social media platform. How Are Americas Biggest Brands Using Instagram We analyzed and explored a year of […]

Has your content team ever created a onehit wonder if so, you may be sitting at the chance to create a lot of killer content from that original work. Thats what my team did. In this post, we show how radix, a b2b copywriting agency, atomized one core article into […]

Open your content marketing toolbox. Empty Or is it too crowded to find the tools you need Presenters from Content Marketing World are here to help. These daily practitioners of content marketing open up their toolboxes and reveal what they are using to help them. the study engagement promotion measurement […]

In this episode, Robert and I discuss the TechCrunch articles claim that content marketing isnt really strategic. It also showcases Accentures efforts to become a world leader in content marketing and explores Facebooks latest endeavors. Rants and raves include Blabs decision to remain silent and the benefits of automated content […]

Content marketing careers are constantly evolving, but one thing is certain. Here is the power of LinkedIn for personal branding, especially if you know all the tricks that will help you enhance your profile. If your who viewed your profile graph is flattening out week after week, these tips will […]

When dusty dimercurio started working at autodesk, he had a bold vision of what was possible for a design and engineering software company. But to win allies, dusty started by launching a blog called lineshapespace. Four years later, hes grown that small pilot project into a multiawardwinning publication, influencing the […]

Keen on the world of content marketing, I got a head start and asked 15 presenters to answer one simple question how most companies could improve their current content marketing. Whats your top tip founder of the content marketing institute and contentinc . Joe pulizzi , author of . “I […]

When you or a member of your marketing team needs a graphic, photo, or video from your own content collection IE. Your content library, can you go straight to it or do you call someone who knows where everything is, what would I do without you whether your content library […]

You might be wondering what content marketers can learn from 170,000 engineers and product specialists operating drones and robots. I asked myself the same question. Then I discovered cspace at the consumer electronics show and realized the powerful impact technology has on content strategy, creation and delivery. I walked away […]

Does this sound familiar you have a limited marketing budget, but you need to build meaningful relationships with your target audience. Adding to the challenge is that the target audience is not known to be techsavvy. Thats exactly the situation thao le, hylands vp of marketing, sought to conquer when […]

Youve heard that  marketing is the wave of the future. But do you know why its true that marketing is highly effective for nearly every company and industry in the world, but many marketers dont understand why. Lets shed some light on this puzzling yet fascinating situation with 10 stats […]

When toby lee joined thomson reuters tax and accounting department in 2012, he was asked to bring excitement to a conservative and sometimes outdated industry market. His silicon valley marketing background was a perfect fit for organizations hungry for inspiration and change. “they wanted someone who understood marketing, so they […]

I woke up this morning with a feeling of unease familiar to most writers. It comes from a tight deadline and I have absolutely no idea what to write. Then I turned on the tv to see that the prince was dead. Even while reaching for my ipad, I knew […]

Many companies producing great content at a consistent pace quickly run into trouble. With too much content, it looks like this dont know or remember everything they have inability to efficiently track content assets have trouble cooperating with others involved in the process not leveraging existing content for reuse join […]

A few weeks ago I was talking to friends and fellow content marketers who are struggling to identify how to create content that audiences want to engage with. Why do you want more engagement I asked out of curiosity. She told me that one way to determine if her content […]

Visuals are essential for creating content that helps your business stand out and engage your audience. Images not only help make your textheavy content readable, digestible, and memorable, but they can also be used to create compelling messages that speak volumes without saying a single word. Just ask anyone who […]

Every day there is more to manage, to get right, to learn.” who said its definitely someone in content marketing, web strategy, or digital communications, right wrong. Checklist manifesto you might be surprised to find that it is a quote from dr. Atul gawande, who wrote how to get things […]

To connect with busy executives, you need content that directly addresses their most Above all, pressing priorities and concerns. Get your topic right and youll have an ongoing conversation with your most Above all,  valuable audience across all the communication channels you engage with. How do you find meaningful topics […]

Its not a like or a follow. You also cannot add to cart, buy now, or confirm purchases. The most profitable online clicks are subscribes. The most profitable online clicks are subscribes says iconicontent. Click to tweet why email is 40 times more effective at acquiring customers than facebook and […]

As michael frazier leapt across the industry, from veteran journalist to marketing executive, he didnt leave the beatreporter spirit behind much. Frazier, now director of communications and marketing for the national september 11 memorial museum, said a shared purpose between the agency and past media drew him to the museum. […]

Every day cmi wants to help fellow content marketers hone their skills and become more successful in their craft. We know our team is constantly inspired by all the ways the industry has taken and implemented our advice. Nowhere is this more evident than when looking at the impressive range […]

I have had the incredible pleasure of meeting with over a dozen of the biggest companies on the planet. These companies are among the most innovative companies in the world, creating many products for personal and professional use on a daily basis. Over the past few years, these companies have […]

I always ask speakers in the content marketing world to cut out the irrelevant stuff and dive right into the content of their presentation. I will give you some advice in this post. If youre not all in on your content marketing program, you should stop. If youre not all […]

Building content regardless of quality, does not necessarily build an audience. Former buzzfeed vice president Jonathan Perelman said “Content is king, but delivery is queen and she wears pants. Creating great content is not enough.” content is king, delivery is queen, and she wears pants, says perelman. Content Marketing click […]