When writing copy assume your product is the last thing on your reader’s mind.” doing. Still, much b2b content marketing is relatively immature and focused on products, features, and benefits. As research reveals “b2b buyers believe white papers have too much marketing hype, not enough truly unbiased information, and are too general and too long,” eccolo media said. Increase. B2b buyers via eccolo media think white papers have too much marketing hype, are biassed, are too long and generic. Click to tweet forrester reports that 71% of b2b marketers “. Their content features case studies and customer stories, [but] only 3% admit this is their primary focus ”. What should you do with your content what actually works questions like this have bothered me for a long time.
Buyers don’t decide how you think they will
I researched thought and networked to find out A Complete List of Unit Phone Numbers what really works. I checked the homepages of 100 b2b tech and software companies to see how many consider their products to be the last thing on their audience’s minds. Here’s what I concluded. Curated relevant content how to make the leap from product marketing to content marketing buyers b2b buyers may find the process to be fairly linear. Recognize problems, find what After that, you need for solutions, research possible solutions, request and evaluate suggestions, make decisions, and evaluate in action. Simple and straightforward, right well, that’s not really how the buyer’s mind works. They go through the stages of awareness more like a Spider web.
Does it address fear of loss?
Forrester shows that it takes thousands of words CE Leads to describe. B2b-buyer-action image source forrester your homepage is probably the single most viewed page of your content over time. If you After that, aim for perfection in your marketing, that’s the place to do it. I checked the homepages After that, of 100 b2b software and technology companies to see if they were discussed. Pain of the buyer fear of loss business value personal value conflict of interest product features and benefits. During the evaluation, each of the six features was marked yes or no. I gave the company credit for that feature if it handled it in even the smallest way. Curated relevant content what kind of content will you create try customer journey After that, map [template] do you address buyer pain b2b-page-discussion-pain more than three-quarters of companies weren’t sophisticated enough to include content that annoyed their audience.