5 Ways to Use Video Content Marketing to Improve Your Social Media Marketing ROI

Videos are quickly becoming one of the most powerful tools for social media marketing. It is a vital tool for businesses to reach out to their customers, promote products, and increase conversions.


If you are an entrepreneur, then the power of video content can do wonders for your brand. You don’t need a big budget to create video content, and you can start with simple methods to create engaging videos without breaking the bank.

Why Video Content Marketing is Excellent for Social Media Marketing

According to WordStream, “Consumers who end up on an e-commerce site through a user-generated video are 184% more likely to purchase, and spend 45% more.”

If you are starting a business or growing one, it is essential to know that video content is an excellent way to:

  • Show customers every angle of a product so they can see the quality.
  • Display features and benefits.
  • Describe how to use your product step-by-step.
  • Grab the attention of your target audience.
  • Build creative approaches that beat competitors.
  • Help your prospects to make the purchase decision.

Most people now prefer to watch videos instead of reading Malaysia Phone Number List long texts when they shop online. For this reason, a lot of businesses are beginning to include video content in their marketing plans.

Top 5 Benefits of Using Video Content In Your Social Media Marketing

  1. Prove your expertise
  2. Increase customer trust
  3. Explain why your product is worth buying
  4. Reach more potential customers
  5. Convince users to take action faster

1. Prove Your Expertise

Most shoppers don’t have time to read lengthy blog posts and search for information when they want something quickly. Instead, the information has to be presented to them in a short, concise way.

Proving expertise in your chosen niche is just one of the benefits of investing in video content marketing. It can help you improve your visibility and build brand authority. By consistently producing quality videos, your brand will seem more compelling and reputable.

There are different ways to do so:

Post Expert Roundups

A straightforward way to build expertise quickly is by posting expert content. To do this successfully, you will need to think about what problems your readers go through daily, how frequently they encounter similar issues, how helpful you can be, and whether you can provide value to them personally.


Being able to predict future trends in your industry is also critical. It helps if you identify where innovation is going to happen and capitalize on it. Once you have this information, you can craft effective strategies and take your business to the next level by putting this content in a way that resonates with your target audience.

Broadcast Live Events

Your audience is looking for answers. They don’t want to be spoon-fed. That is why they are drawn to expertise and authenticity. When presenting items for sale, you need to tailor your offering to meet their immediate needs. Broadcasting Live events means putting yourself out there as an expert in your field by fielding questions in real time

Your goal will be to promote your services and product and, most importantly, listen to what customers have to say about them. The ability to interact live with customers has never been easier for entrepreneurs who wish to grow their brands through broadcast live events.


Launch Your IGTV Channel

If you are already running an Instagram business and would like to move up a level, launching your IGTV channel is preferable. Instagram gives brands a place to share video content relevant to their business.


Choose an appropriate brand theme and start uploading clips to your profile. Make sure they’re high quality and reflect the tone of your content – this will help build trust with your audience and give search visibility to your brand.

2. Increase customer trust

In today’s digital world, your customers are more tech-savvy than ever. They expect to interact with brands in videos as well as on other social media platforms. A well-thought-out video campaign can take advantage of this and encourage trust in your brand with consumers.

Research has shown that 84% of people have been convinced to buy a product or service by watching a brand’s video. It can be an effective way to get people excited about your brand, especially if you can attach a strong moral or ethical message to it.

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