6 Reasons Inbound Marketing Works for a Small Business

Unless you have been living in a cave for several years, you know that the smartphone has become an essential part of our daily life. They wake up with it, sleep with it and can’t leave their homes! As such, people expect you to have a website if you run a business. If you don’t, you’ll be leaving a lot of money on the table. Today, just over 70% of companies have a website. But many of them also spend a lot of money on more traditional advertisements such as newspaper and magazine ads, tv or radio ads (outbound marketing). But just having a website doesn’t mean they all take full advantage of it.

Many Businesses Aren’t Quite Convinced That Inbound

Marketing or content-based marketing is worth it Software Managers Email Lists and think it’s too time-consuming. So, they continue to spend a big budget on outbound marketing simply because that’s how it’s been done for many years. But they need to know that today everything is going digital, especially mobile. People watch less tv, read books and mobile news. Inbound marketing vs outbound marketing what is inbound marketing? Inbound marketing is a type of marketing where you attract potential customers with engaging content.

Whether It’s a Blog Post, Youtube Video

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You create informative and educational content for website visitors with the goal of eventually turning them into customers. Additionally, the interactive nature of the internet and social media allows you to build relationships with potential customers. Even if they don’t become customers immediately, they will appreciate the content and you offer so much value. So content acts like a magnet that draws people in, nurtures leads, and converts sales. Getting ranked in search engines takes time, but you reap the benefits in the long run. What is outbound marketing? By definition, outbound marketing is a traditional method of advertising such as tv advertising, magazine ads, billboards, and direct mail.

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