8 Free & Paid Must-Have Digital Marketing Tools

Written by sifat islam

Digital marketing tools are becoming quite popular across verticals. They help streamline and automate marketing activities, but there is more to it. They enable businesses to create and execute comprehensive marketing strategies.

Besides introducing an integrated marketing approach, marketing tools also provide real-time insights into analytics.

When choosing the best digital marketing tool for your business, you will discover that there are hundreds of them on the market.

How do you pick the best one?

As one of the best digital marketing agencies in Singapore, we regularly use these 8 tools and hope they will benefit your business as well.


PPC Marketing Tools

Pay-per-click is one of the most popular digital marketing methods. It enables businesses to get instant results instead of relying on long-term SEO strategies. Some eg of pay-per-click channels are Google ads, Facebook ads, Instagram ads.

However, with the challenges of keyword research, competition analysis, and budget planning, we can’t do PPC marketing adequately without using some extra tools.


Over the years, SEMrush grew into one of the most powerful tools for digital marketers interested in PPC marketing. It comes with a variety of tools to help you with all things PPC marketing. The features SEMrush offers for PPC marketing are grouped into two categories – Paid Advertising and PPC Keyword Research.


PPC Keyword Research is a bundle of several tools created to help Iran Phone Number List you build a perfect paid research campaign. You will be able to use cutting-edge keyword research tools to discover the most viable keywords for your campaigns.

With Paid Advertising tools, you will be able to monitor your competition. It can give us insight into the exact ad copy and paid keywords your competition is using. You can also see during what months they are most active. In addition, SEMrush allows you to analyze your competitors’ banners and ad texts and identify what audiences they are targeting.

SEMrush Pricing

SEMrush offers three pricing plans:

  • Pro starting at $99.95 per month
  • Guru starting at $191.62 per month
  • Business starting at $374.95 per month


Your PPC campaigns are only as effective as your weakest ad copy. The platform has been created to help marketers discover content ideas and get actionable insights. If you don’t know how to create engaging headlines, give BuzzSumo a try.

One of the best features you can find on BuzzSumo is the Topic Analyzer. You can use it to assess your PPC ad headlines and get directions on how to improve them to boost engagement and click-through (CTR) rates.

The platform also offers a Keyword Tool that you can use alongside Topic Analyzer. It will help you assess how your new PPC ad headline will perform to ensure it gets displayed to the right audience.


BuzzSumo can provide you with thorough reports on your competition. You can use it to put your competitors’ online footprint under a microscope. You will be able to discover their primary sources of traffic and learn how and where they obtain them.

Buzzsumo Pricing

BuzzSumo offers a 30-days free trial along with three pricing plans:

  • Pro, from $79 per month
  • Plus, from $139 per month
  • Large, from $239 per month

Heroes of Digital PPC ROI Calculator


Every marketing initiative is an investment. So if you want to keep your finances in check, you should consider tracking the ROI of your PPC campaigns.

Heroes of Digital PPC ROI calculator is a tool that comes from one of the best digital agencies in Singapore.

As you probably already know, every time a prospect or a lead clicks on your ad, the PPC platform will charge you differently. It’s because the bidding is dynamic, and it depends on keyword competitiveness and potential traffic.

This PPC ROI calculator is built to make calculating PPC ROI as straightforward as possible. You don’t even have to know the metrics that affect the PPC ROI to calculate it. It allows you to plan your budget ahead by only knowing the top-of-page bid range for your target keywords.

Pricing? Free.

SEO Marketing Tools

Proving effective SEO services for our clients is not easy.

We rely on some SEO software to do a better job.


SERanking is a complete SEO software suite with marketing and SEO analysis features. Over the years, it has become a go-to SEO tool for many SEO agencies because it offers a complete solution to all significant SEO challenges.

Despite its numerous features, the tool remains easy to use and requires minimal technical knowledge.

SERanking keyword rank tracker stands at the core of this tool. It enables you to track your website’s ranking positions for targeted keywords on all major search engines, including Google and Bing. You can also dive deeper into ranking reports to assess how your website ranks in different countries and cities.

Additionally, SERanking offers a website audit tool. You can use it to analyze your website against the best SEO practices. The tool will identify all on- and off-page SEO issues and offer you actionable tips on fixing them.


SERanking also comes with a competitive research tool. You can use it to discover what keywords your competition is targeting. You can do so for both their PPC and organic search campaigns. The tool keeps track of historical data as well, which you can leverage to discover patterns.

Finally, SERanking also delivers a convenient way to monitor and check all your backlinks. You can do it in real-time and get insight into all relevant metrics for every backlink in your portfolio.

SERanking Pricing

SERanking offers one of the most customizable pricing plans you can find out there. There are three pricing plans, but the final price depends on three factors: rankings check frequency, subscription period, and the number of keywords tracked:

  • Essential starts at $23.4 per month
  • Pro starts at $53.5 per month
  • Business starts at $113 per month


AHREFs is a solution that offers access to the comprehensive SEO toolset. The tool is intuitive and easy to use. Among the various tools in the AHREFs offer, the key ones are keyword generator, explorer, backlink & rank checker, and site audit and explorer.

Leave a comment

Your email address will not be published. Required fields are marked *