Best Uses of Google Tag Manager for Seo

Before I dive into the actual content of this article. I want to go back to 1979. When the buggles released one of the catchiest marvels of all time. “The video killed the radio star” (listen to it if you’ve never heard it before). The lyrics lamented that music videos had now come to dominate radio as a medium through which people hear songs. It harkens back to a simpler time, before advances in technology brought “the problems that you can see… Oh-a-Oh.

However, It Also Touched on an Exciting

Music videos have taken over as the best way to VP Business Development Email List experience music. Now flash back to 2018, where we are experiencing a similar transformation in the world of SEO. Although not as catchy as the song above, “Google Tag Manager has killed Google Analytics”. I’m being a little facetious here, because Google Tag Manager is simply a more advanced deployment of Google Analytics. What I mean is that Google Tag Manager replaces Google Analytics as the web tracking code of the future.

Google Tag Manager Should Be Any Seo’s Best Friend

VP Business Development Email List

Especially when working with slow or uncooperative developers. Not only do you have the ability to enable Google Analytics tracking through Tag Manager, but you also have the ability to perform many other functions including event tracking, code injection, and AdWords markup and remarketing. The best part is that most of them can be implemented directly through the Tag Manager interface: with a few exceptions, no additional code on the page is required. This feature alone has saved me hours in the past for projects that would otherwise have required endless back and forth with a development team.

Leave a comment

Your email address will not be published.