Branded anchor backlinks will increase your domain’s overall authority. This means that every time you post a new article, it will already rank higher because your website is considered an authority in its specific field. You should have a mix of branded and commercial anchor texts, with branded texts making up the majority. This will reduce the risk of getting a penalty and increase your long-term success. Google also compares you with your competitors. If they have a large amount of brand anchored backlinks and you don’t, they might notice something is wrong.
If You Have Noticed a Sudden Ranking Penalty or Drop
You can analyze your top competitors and try to match Media Directors Email Lists their ratio of brand anchors to commercial anchors by changing some of the anchor texts in your backlink profile. 2. Be consistent when building your brand, make sure you decide on certain aspects upfront and then stick to them. One of the most important is the logo. Spend some quality time/money developing your logo, because you don’t want to change it. You might think it’s not that important, but it is. When creating branded anchor links, try to use only one version of your url each time. 301 redirects pass link juice, but they also act as a filter, retaining some of it.
If All of Your Url Versions Point to
The other links you naturally get will already have a mix-up, as people will also use http instead of https, or www instead of non text can vary (with or without spaces, brand name or url alone, or even a mix between your brand and a keyword). This protects you from being triggered by spam signals. If you’ve managed to guest post somewhere, don’t stop at just one article. Although multiple links from the same domain may not be as effective as links from new domains, they can create a connection between your brand and the audience on the other website. More importantly, you can develop a relationship with other webmasters, which will bring long-term results.