Therefore If you run a local business, it’s time to reframe your view of. Facebook as a purely social play to a social and search channel. Nearly half of people already use social networks to find local businesses. With the introduction of Facebook. Local, that number’s about to go way up. Launched in early November in North America. Facebook Local is the new and improved version of its Events app. It’s a directory of local businesses and events. All organized by category and whether or not your friends frequent them. It’s like Yelp if it factored your friends’ preferences into its ranking algorithm. And if it had the over 1 billion daily (and 2 billion monthly) user base of Facebook. In case anyone’s wondering, Yelp has fewer than 100 million monthly users.
Like Yelp, Facebook Local relies on user-generated content to organize photos taken at businesses. Note busy times, and rank them based on the Facebook user reviews for over 70 million business pages. Where Facebook Local stands out is in its attention to the friend factor. Facebook understands people’s inherent need to fit in. That’s why it shows users where their friends are going and where they went. This search based on popularity by friends—not strangers and. Yelp Elite—differentiates it from Yelp. Instead of using general user reviews to find the best hair salon. Facebook Local helps you find the best hair salon, according to your friends.
Facebook Local is currently available for iOS and Android. However, the app’s information is all available within the formerly “Nearby” tab in the Facebook app (now called “Local” for consistency), so local search marketers can’t afford to ignore Estonia Phone Number this announcement, whether or not users opt to download the separate app en masse.
Reviews Are Here to Stay
Therefore With Facebook Local, Facebook has tackled the problem facing the review sites: credibility. While 85% of consumers trust online reviews as much as recommendations from family and friends, a quarter of them have to believe the reviews are real first. There is a rising prevalence of fake reviews and an awareness that they exist.
On Facebook Local, businesses are ranked by their popularity among people Facebook users know, trust, and respect—not strangers or business owners posing as reviewers. This highlights the continued importance of reviews and the need for businesses to prioritize Facebook Local just as much as they do Yelp or Google My Business.
For Local Guides, Context Matters
David Pierce of Wired said, “At a quick glance, [Facebook Local is] not quite as complete a database as Yelp’s, nor does it have as many reviews or ratings, but it’s a pretty useful tool. Where Facebook starts to differentiate is by letting you search ‘comedy’ and ‘literature,’ and sort by ‘late night,’ to find something to do after dinner.”
This is why businesses must take care to ensure their Facebook pages are filled out accurately and completely. Make sure that your business name, address, and phone number are correct. Add more relevant business categories. Don’t hold back on the text fields of your profile like the About section, where you can mention keyword-rich information like how people love to frequent your business for happy hour. Remember: the more you fill out your profile, the less you force Facebook to crowdsource an incorrect answer.