Australia’s proposed news media bargaining code hopes to restore. Some of the money lost to advertising in the country’s regional media markets. In addition, but Google says the new law could force them out of the country entirely. Is either side right? Can common ground be found?
In addition, Learn more about the standoff between Australia and Big Tech, and what implications it may have on digital marketing around the globe.
Shots Fired: How the Australian Government Provoked Google’s Ire
In January, the Australian government introduced a proposed law. In addition, That would require Google and other internet platforms (including Facebook) to arrange commercial agreements. With all news organisations. Google and Facebook would have to pay for the news content. In addition, They make available on their sites, and failure to secure such agreements could result in arbitration.
The legislation caps an 18-month inquiry by the Australian Consumer and Competition Commission to determine the impact that Facebook and Google had on the state of competition in advertising and media, which determined that the tech giants held too much competitive influence.
How did Google and Facebook respond?
The deal Google reached with Seven West Media was part of News Showcase, not Australia’s media bargaining code. While the largest deal Google has reached with an Australian media company, it wasn’t the first. They’ve reached deals with seven other smaller online publishers under News Showcase.
But where is the money going? According to a report from The Guardian, the code is expected to see technical changes, particularly to address that question. The proposed changes will help ensure that money from Google is ultimately invested into journalism, not shareholders’ pockets, although Luxembourg Phone Number confirmation of these changes is yet to be seen.
In the meantime, Google may already be investing in online journalism publishers, but the fight over Australia’s proposed law is only just beginning. Google is cautious that Australia’s actions could set a precedent for the rest of the world, and for good reason. In fact, Canada and the European Union have already endorsed similar measures.
Mel Silva, managing director of Google Australia, said during a parliamentary hearing that restricted linking would jeopardise the very foundation of online search engines. “The principle of unrestricted linking between websites is fundamental to search,” she said. “This code creates an unreasonable and unmanageable financial and operational risk to our business.” best database provider
Will Australia’s stand-off with Google and Facebook affect you?
Australia is the first country to directly confront Big Tech’s influence on media and digital advertising, and, interestingly, this fight is happening alongside Google’s own push to invest in reputable news media with News Showcase.
Google’s threat to leave the Australia market was not well receive by the director of the Australia Institute’s Centre for Responsible Technology, Peter Lewis, who said that the proposed legislation was important, “if they’re going to threaten our democratic leaders like this, that we reduce our national reliance. That’s everything from the way Google technology has infiltrated education, health, and business … We need to disperse that risk.”