Google’s Title Tag Update: What Does it Mean for You?

First impressions are important, and getting yours right is a big priority in SEO. You may have noticed that when searching for your own web pages on. Google that the title tags you supply have been modifie or replace by Google.

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Google has recently confirmed that it will be updating the way it assesses and generates title tags for search results, using a new algorithm to provide alternative titles that it feels are more relevant. Why has Google made this change? And how should we approach title tags now from an SEO perspective?

Google has made this change to shift focus away from trying to game the system when it comes to the use of keywords and links. The intention is to make new title tags more relevant, user-friendly, and efficient with information. In this blog post, we’re looking at how the update might be affecting you, and how to follow best practices to avoid your title tags being overwritten.

 

Three Main Reasons a Title Tag May be Rewritten by Google

Too Long

While including relevant Egypt Phone Number information to your site in. The title tag is important to ranking and getting clicks. For instance, overly long title tags will have the opposite effect. If a title is too long then the title may cut off with an ellipses.

Getting the gist of your website across in the within about 55 – 65 characters (including spaces) is best. Technically, the sweet spot is around 920 pixels long, and this should allow you to include important information and relevant keywords to the topic of your site.

 

Overuse of Keywords

Google also cites keyword stuffing as a possible reason for a rewrite. While including as many keywords as possible may have had merit a few years ago, Google wants to prioritise relevancy and user readability when it comes to title tags. This means that if you have crammed your keywords throughout a tag, the Google algorithm may take it upon itself to rewrite it to make it more relevant to the content on your page.

Does this mean you should stop using keywords entirely in title tags? No, if you have an opportunity to use a keyword in the title tag, you should, but it must be relevant to the page content and make sense in the context of the title itself.

What is the Title Tag Being Replace With?

If your title tag is deemed to be too long, spammy, or you don’t have one at all. For instance, what is Google actually going to replace it with?

Google’s algorithm works to replace the existing title tag with text from the content of your page. This can range from the H1 heading, to an excerpt of body content, even text containing links pointing to other pages. The goal is to create a title tag that is relevant to the content on the page based on what the user or customer is actually going to see.

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Is it still worth writing Title Tags?

Now that Google is going to be providing algorithm-designed title tags, is it worth writing one in the first place?

Absolutely.

Being able to control the first thing that your customer will read about. You is still a hugely valuable tool, and while Google is looking to dissuade. Overuse of keywords in these titles. For instance, by ignoring them entirely you are leaving traffic on the table.

Google has advised that your original title tags will still be used over 80% of the time. For instance, meaning that if you design the text correctly. It’s very likely to be used. Taking the time to get your page titles right is absolutely a worthy investment.

 

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