There’s one statistic that should motivate us all: an estimated 80% of Instagram users follow at least one business account. Simply put, customers are everywhere, the challenge is to convert that audience into buyers. Beyond having a perfect feed and paying for promotions, there’s one thing you need to do urgently: automate messages on Instagram. None of your potential specific database by industry customers should be left without a timely response!
Why is this type of function so effective? The social network itself has given the answer: users feel more motivated to start a conversation with a business if they know they will not be left waiting, or worse, that they will not receive a response.
Your business must be one that responds quickly! That’s why we’re showing you how to automate messages on Instagram by following these simple steps.
How to automate messages on Instagram and not suffer in the attempt?
So far, there are two ways to automate Instagram posts, and whether you use one or the other will depend on how big your audience is, what your goals are, and more. Here are your options:
Option 1: Quick Answers
If what you really want is to speed up response time and at a low cost, quick responses may be for you. They allow you to design messages in advance based on data that your users frequently ask, such as location, catalog, availability, etc. This way you can send the information automatically with a command or shortcut. However, human talent will always be needed. We explain how:
1. Open the message box (DM)
Once here, you just need to select any conversation tab and then click where you see the plus symbol (+). It is usually in the same bottom bar where you write your messages.
2. Tap on the “Quick Replies” feature
By clicking on the plus symbol, other options will appear, such as “stickers,” among others. You must choose the one that says “Quick responses” or it may also appear as “Saved responses.”
3. Add your answers
Click on “Quick Responses” and a window will appear where you must write the command or shortcut you would like to activate. In the next box you will be asked for the text you want for the quick response; finally, click on “Save”.
4. Test your quick responses
You can now test your answers. All you have to do is respond to any user with the shortcut you have already designed. That is, if you type, for example, the word “catalog,” three blue dots will appear that you need to click on so that the text with the link to your catalog appears automatically to be sent.
Option 2: Chatbot to automate messages on Instagram
In the previous option you can automate the process of writing your messages, always having a response ready to send. Now, with a more complete chatbot you can premeditate a conversation flow so that this tool gives the necessary answers automatically. We explain how:
#1 Integrate your account with a customer management system
So far, the social network for reels h5 page development: practical experience and in-depth knowledge does not have a native chatbot function. Therefore, you will always need a CRM like Whaticket. After hiring this type of service, you must associate it with your Instagram Business user.
#2 Set up your chatbot
Now you will proceed to create your chatbot through the CRM, where it will allow you to identify it with a name and a color. At this point you will also develop a welcome message with the options you want to appear to your audience when they greet you via Instagram DM. The process is very similar to creating automatic responses.
#3 Organize your chatbot flow
Remember that the options you give your audience are not random. They must be related to your customers’ frequently asked questions or other additional information that you think may be of interest to them. For example, your options could be:
Hello, welcome to (business name). Tell me, what information do you need?
Select option number:
- Know costs and services.
- I am a customer and I need help.
- What hours do they work?
Set the answers
Once you have determined this flow of options, canada data you will have the opportunity to establish the response for each of them in the same CRM tray. You will do this through a “submenu”, that is, you will enter the information and when your clients press “1”, following the previous example, the costs and available services will appear.
You can then proceed successively with the other possible choices.
Make your flow intuitive
For your chatbot to be successful in automating messages on Instagram , it needs to be as intuitive as possible. You’ll achieve this by analyzing the information that your audience frequently consults, responding with short, precise, and customer-oriented data. You can even add emojis, images, or links to make it much more useful and to get the public where you want. And that’s it, you’ve designed your tool.
Automate Instagram messages and improve your customers’ experience
Your business is always growing and your potential customers cannot be left unattended. Whaticket can help you with the development of chatbots to speed up the responses your audience needs.
In addition, you can centralize all Instagram, Facebook and WhatsApp chats in a single inbox, enjoy a multi-agent system and perform real-time monitoring.