An effective marketing campaign demands research, planning, time, and patience. There’s a lot of noise to compete with to ensure your message gets to the right people at the right time, so it’s wise to make sure you take the time to plan each step.
If you’ve never run a marketing campaign before, it can be tough to understand all the working parts. There are also a lot of channels to consider and you’ll need to combine the power of traditional and digital media through an integrated marketing campaign to ensure success.
This article will show you the elements and stages required to create and implement your first marketing campaign. Let’s get started!
Outline Your Individual/Company Marketing Goals
Before you can plan any campaign, you need to understand and outline your overall marketing goals. Establish SMART (Specific, Measurable, Attainable, Realistic and Timely) objectives for best results.
Your goal might be to gain ten new clients a month, sell twenty products a week, or increase your income or revenue by 30%. Your goals can be centered around sales, customer satisfaction or profits, but the key is to establish them from the get-go so you can track and measure campaign performance.
Determine Your Budget
Before you start to research, you’ll want to determine your budget. Why? Because persona research often costs money, and you’ll want to include these costs as part of your campaign budget. Determining how much money you can spend early in the campaign planning process will help determine your goals, strategy and even how much content you can create. Check out this handy digital marketing budget toolkit to get you on the right track.
Perform Market Research
Market research is essential to understand your audience. You may think that who you want to market to and engage is from one group, but then you find out after research that it’s another cohort you never thought of. This is why creating buyer personas is important and market research feeds into their development.
So how do you start? Describe your product or service, its features and benefits in detail, as well as how it differs from your competitors. Then focus on your key product or service features, including pricing, service, distribution and placement. Finally, collect, organize and write down this information. Some areas to consider include:
- Market dynamics, patterns such as seasonality
- Product – what’s currently available? What is your competition selling?
- Industry benchmarks
- Potential vendors and partners that you will need to rely on
In this step, you also need to consider your competition and develop your Unique Selling Proposition (USP). What makes you different from your competitors? Write a few sentences that clarify:
- Who your key market is
- What you sell or offer
- Your USP
These exercises will help you determine your target market and how to effectively sell your product or service. This research will all feed into the next step – persona marketing research. best database provider
Determine Your Target Personas
Though determining your target personas is often a part of the market research process, it’s important enough to deserve its own step.
To connect with and engage your target audience, you need Algeria Phone Number to ask yourself questions. What are your customers’ motivations? How do they like to communicate? Where do they like to find information? What marketing channels do they use? If they use social media, what do they look for or talk about? Knowing the answers to these questions will help you develop a successful marketing strategy.
How do you Build Marketing Personas?
- First, describe your ideal target customer in terms of age, gender, family composition, earnings, likes and dislikes, lifestyle, purchasing patterns, buying objections, hobbies, etc.If you need help getting started, just download this buyer persona template.
- Test your target customer assumptions. You may not always sell to who you think, or may not reach your full potential with this target audience. Do this through in-person or online focus groups (if you have a budget), customer surveys, quiz targeted at your followers on social media, or use audience listening tools or paid external surveys to get your information. If you find out who responds to your product/service most enthusiastically then that’s your real target market!