How to Fix Untrustworthy Promotions in Merchant Center

Has everything on your Google Ads been going fine, but recently you received the following message on your Google merchant center account?



This is a common Google error message that can be caused by a variety of things. It’s important to resolve this issue as soon as possible, because your products can be removed from ad listings and your account could be suspended long-term, which would be a disaster from an SEM (Search Engine Marketing) perspective. Today we go over what this error message is, what causes it, and how you can resolve it.


What is the “Untrustworthy Promotions” Error Message?

Simply put, you are getting this error message because Google suspects you are trying to scam or mislead customers in some way. This is determined by Google’s flagging system which hands out the suspensions based on a variety of activities, discrepancies, and factors that they consider to be red flags.

Unfortunately, Google can be frustratingly vague on what specifically is causing the suspension for your Google Ads in particualr. So, what should you doublecheck on your account first to find the issue?


Factors that Cause the Error

Google Correspondence

The first thing you should check for is whether Google has sent you any warnings or correspondence in the lead-up to the error message. It is rare that Google will give a detailed explanation as to why the violation occurred, but it is still worth checking just in case there is any relevant information. If there is correspondence detailing a specific issue, then you should action a fix for that issue as soon as possible. This could be the issue that is causing the error.


Restricted Products

This error may be flagged due to the type of products Colombia Phone Number you are selling. Counterfeit goods, dangerous goods, inappropriate content, or products that enable dishonest behaviour are products that Google is looking to remove. If you are promoting products that fall under these categories it may be worth removing them from your product listings to see if that unsuspends your account.

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Promotion Not Available to Everyone

Google requires promotions to be available to anyone who will see the Google ad. This means that you should not list any promotions on merchant center that are only for a single subset of customers, or promotions that require a promo code which is no longer active. Check that your promotions are all up-to-date and available to all customers.


Products Out of Stock

Customers need to be able to purchase the products that are being advertised. If the product that is being promoted is out-of-stock. For instance, then it should be removed from the ad as soon as possible. Otherwise, Google sees this as being misleading and a bad experience for a potential customer.


Price Not Matching Google Ad at Checkout

Another reason your account may getting flagge for untrustworthy. Promotions is the pricing of the ad not matching the price on your site. Your promotion must also be exact. For example: you can’t use “up to X% off retail price”. Instead, the exact percentage should be listed from the promoted item. Google may think you are trying to mislead people if the prices do not line up perfectly.

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