How to get fast content out of the slow lane

Two weeks This is the time it takes a particular financial services company to post a tweet. “If it takes you two weeks to get a tweet out, you’re wrong.” robert rose, cmi’s chief content advisor, told the story in his intelligent content conference talk, “Structured experiences content at the speed ​​of culture.” he urges brands to distinguish between content that deserves a full-blown review process, content that needs to get there now, and content in between. Even in regulated industries, there is no one-size-fits-all when it comes to content. Some types of content, such as white papers, take months to create, approve, and distribute, while other types need to fly out in hours or minutes. During his talk, robert mentioned a company that created separate approval tracks based.

Fast Content: Keep Your Workflow Tight

Traffic light colours Red light content is slow. All tasks in Find Your Phone Number the approval workflow must be completed. Yellow light content is fast. Bypass specific tasks in the approval workflow. Green light content is ready. Bypass the entire approval workflow. In an email, robert revealed that the company has programmed their cms to flag red light and yellow light content. Green content has no flags. It is only made public. Some companies do not have such tracks. All content moves at one speed slow. Those companies miss opportunities and waste resources. As robert said, they treat all content with the same kind of governance. Treat all content like advertising. All whitepapers, all blog posts, all tweets, all content must go through the same review process Don’t be one of those businesses.

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Out-of-the-box content: no more

Do you get fast content out of the slow lane how do CE Leads you help each piece of content across all product lines and divisions reach the world at the right speed robert has some ideas for you. All ideas and quotes come from robert’s icc story and subsequent conversations with him, unless otherwise noted. Mixed metaphor alert you may have noticed that terms like ‘slow lane’, ‘fast track’ and ‘bypass’ do not correspond exactly to the traffic light analogy. In some ways, lanes represent this multi-speed concept better than traffic light colors. You might argue that yellow light creates cognitive dissonance as a symbol of fast content, because yellow means “Slow down.” traffic lights work in one company, and greens are especially good for content where you can go straight without slowing anything down, so I’m sticking with traffic lights anyway. Pick your metaphor – whatever it takes to get your content.

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