Thinking of getting start with digital marketing for your small business?
Online marketing, also known as digital marketing or internet marketing, is about getting visitors to your website or landing page, and most importantly, converting them into customers.
Digital marketing is becoming increasingly crucial for all businesses as many people are constantly engaged through online media than they are with traditional mass marketing.
If you’re a small business and you want to get start on digital marketing, this article will equip you to better understand the importance of digital marketing and some key marketing tips to takeaway for your small business.
Why You Should Start Digital Marketing
What is content marketing? A big part of online marketing consists of content marketing. It’s creating relevant and valuable content through a variety of channels.
Content marketing is one of the main methods that businesses use to secure market authority, dominance, and gaining of consumer trust.
According to the Content Marketing Institute, the top Business to Business [B2B] content marketing strategies involves the social media, articles on a business’ website, eNewsletters, case studies, videos and articles on other websites.
Content marketing involves providing website visitors with relevant industry insight that helps them take the next step in the customer journey. This allows your business to steadily build rapport with your key target demographic and within your industry, and develop a loyal community for your business.
This trend also suggests that [traditional] interruption marketing to the masses like television ads, radio ads, or even ads in magazines are becoming less effective. They typically have a low conversion rate as compared to digital marketing.
For example, focusing on permission or inbound marketing by producing valuable, relevant and engaging content designed for your specific audience is more beneficial to your business in the digital era.
Various Delivery Methods of Digital Marketing
When we hear the term “digital marketing”, we often think about social media platforms and websites.
Here are various forms of delivery methods of digital marketing that you can consider adopting for your business:
By definition, Social media marketing is the use of online social platforms to conduct commercial promotion [as opposed to personal].
Many companies have already started doing this by posting frequent updates on sales and providing special offers through the social media profile such as ‘members only coupons’. Facebook, Twitter, and Tik Tok are examples of the most common social media marketing platform to-date.
Mobile advertising involves delivering an ad copy through wireless mobile devices such as your smartphones, mobile phones, or tablet computers. These usually take on the form of a simple short message [SMS] text, or even multimedia messages [MMS].
Mobile advertising is still relevant till this day for several reasons:
- Almost everyone has a mobile device
- Internet connectivity has greatly improved across the globe
- Screens have become larger
- Screen resolutions and colours are more advance and vibrant
- Consumers are spending more time on their smartphones
Email advertisements is another way of content marketing for businesses. They are similar to the mobile ads except it is receive through email.
By having email addresses of your audience, you can produce marketing emails, eNewsletters, White papers, etc. to your consumers without having to wait for them to come to you physically [in your brick and mortar shop] or virtually [or online website/shop].
Once you think of creating your business website or an online blog, you are entering the territory of content marketing.
Content marketing strategy is any marketing that involves. The creation and the subsequent sharing of publish contents, and media. Moreover, to help your blog reach full potential in order to acquire and retain customers.
The information can be presented in a wide variety of formats. Moreover, including news, videos, e-books, infographics, case studies and how-to guides.
When content marketing is done right, your potential consumers can not only easily find out about your product and contact you for enquiries, but also engage with your business or brand and advocate for you through means such as Social Media platforms.
Online Classified Ads
Online classified ads are the advertising of specific products and services in a platform with categorical listings. This would include online job boards, online auction-based listings such as eBay and Craigslist, online real estate listings, online yellow pages and so on.
Display advertising usually conveys its advertising message virtually on your consumer’s computer monitor.
You can setup google display ads using text, logos, animations, videos, photos, or other infographics. Apart from Google, these ads are also commonly seen on search engines such as Yahoo and Facebook.
Such advertisements frequently target users with particular traits and profile to increase the ad’s effect. ‘Cookies’ are used to track users’ buying behaviour. If the user leaves the website without purchasing, advertisers will set up remarketing with google ads. This means that users will be retargeted later with ads related to the product they previously viewed.
Search Engine Optimisation [SEO]
Millions of business appear on Google search. To get visibility, you’ll need to rank on the first page. However, it is extremely competitive.
It’s more likely than not that your business will needs hire a digital marketing agency. Moreover, who is also well verseds in search engine optimisation. To optimise your website to secure a better ranking.
This will involve writing good meta description, off page SEO techniques (such as link building strategy and generating brand signals) and technical SEO.
Search Engine Marketing [SEM]
SEM is a form of digital marketing that involves the promotion Belgium Phone Number of your website by increasing its visibility in search engine results pages through advertising and search engine optimization [SEO].
To avoid any confusion, SEM can seen as a wider discipline that incorporates SEO. SEM includes the paid means of improving the ranking of your website in the search results. This can done by engaging google ads agency in Singapore. It can also include the use of SEO for organic search results.
Realistically, you do not need all these tools to get start on Digital Marketing. But having an idea of your options will help you decide on the best starting point for your marketing efforts.