How to Improve the EAT Score of Your Content

This means it’s important for your website content to score highly in each of these metrics—you want Google to see you as an expert, trustworthy autority. In this blog post, we’re breaking down the best ways to acheive that. To find out more, read on.


Have Well Written Content

The higher the quality of your content, the higher your EAT score. This is perhaps the most basic concept in search engine optimisation. Google site crawlers give greater page authority to content that is easy to read, factual, and which provides the most conclusive and insightful answer to any question that a user types into the Google search engine, which is why good copywriting is so important to SEO.

Make sure that any content on your site—be it a blog or landing page—adheres to the following standards:


Good Grammar and Proper Formatting

Good content is free of grammatical errors and has proper punctuation. Google prefers content that is readable, with a logical easy-to-read structure that consistently uses headings, subheadings, and bullet points as needed to organise the ideas it contains. When it comes to length, Google prefers longer content, but you need to balance this against what readers want, which is often shorter, more succint content!


Optimised for Images

Blogs with thumbnails and imagery are more user Guatemala Phone Number friendly, and so more likely to attract traffic. Thumbnails improve the EAT score of a blog by enhancing the readability of a blog, and encouraging linking. However, if you use copyrighted images without permission, it will negatively affect your page authority.

Poor quality images with imprecise sizing can also work against you, and oversized photos slow down page load speed, creating a frustrating reader experience. Overall, making sure that your content is optimised for images involves more than making sure the images are there—it also requires you to make sure they are working correctly, and not making your page more difficult to read.

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Page Transparency and Credentials

The Google Quality Rater Guidelines state that the quality of a page is affected by “satisfying information about who is responsible for the content of the site”. In a nutshell, the more transparent you are, the more Google will trust you, and the better your EAT score. Here are a few simple ways to improve your transparency:

  • Byline every post with the author’s name to identify them, and make sure your authors have biographies.
  • Write an About Me page that describes the purpose of yourself/organization and website.
  • Have a contact page that is not discrete (provides your email).
  • Implement a “Meet the Team” page.

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