You can find many articles about the competition between branding and seo. To be honest, I don’t understand. I might be the dumbest one, but from what I can tell, seo and branding work together, not against each other. It’s not about what to focus more on, it’s about knowing how not to lose opportunities when working on one or the other. So seo strategies help you to rank higher. If you have an online business, that matters a lot. But what exactly is a branding campaign? Well… most people think of the brand as the logo and the things you put it on. But branding is more than that! It is the personality of your business. The image of your product and your team.
Or, to Put It Mildly, Branding Is What Other People Are
talking about when you leave the room. Everything you do PR Directors Email Lists with your business can affect your brand reputation, either positively or negatively. Improving your brand actually means improving everything about your business. Why should you focus on building your brand when doing seo? Seo is a very big part of inbound digital marketing methodology . Here are some stats from moz. As you can see, seo and ppc account for around 90% of all clicks on the web.
Additionally, Google Ads Only Get About 2.6% of Clicks in Search Results
The rest goes to seo, through content marketing. Branding drives direct traffic, which is one of the top 3 sources of website traffic, among social media and organic search. Of course, some of that traffic is actually organic , but it’s somehow tied to your brand. Even if you rely on commercial keywords for the bulk of your traffic, there is still a lot of value that branding can bring to you. Over the years, google and other search engines have made changes that indicate their preference for strong brands. An example would be the emd (exact match domain) update.