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As mentioned, Performance Max runs as a completely Jamaica WhatsApp Number List new form of.  Advertising within Google Ads. Google has already developed a handy tutorial with which you can already take the first steps. I have a few more tips that can help you successfully Jamaica WhatsApp Number List roll out Performance Max: 1. Provide input Make sure you provide as much input as possible to Google – so basically how you already do this for RSAs and Smart Shopping: Performance Max – assets Jamaica WhatsApp Number List Performance Max – assets Even if you don’t have all the input, such as YouTube videos, Google creates and comes up with content that contributes to conversions or your predetermined goal.

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Get your data feed in order Performance Max does not only Jamaica WhatsApp Number List work by providing a lot of input, but also through well-written texts, images and of course a data feed. I would recommend getting your data feed in order first using a tool like Channable . Make Jamaica WhatsApp Number List sure that the basics are correct by filling in all fields completely and enriching the titles and descriptions where possible. 3. Collect ‘audiences’ Collect as many ‘audiences’ as possible in advance and make sure your conversion tracking is in order. You can enter this input at asset level, which Google uses to further optimize.

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Create different asset groups Depending on the amount of pages Jamaica WhatsApp Number List or articles your website has, you can create different asset groups: Performance Max – asset groups Performance Max – asset groups “In the past” you wanted to have many specific ad groups Jamaica WhatsApp Number List under campaigns in Google Ads (the SKAG method), but ad groups no longer exist in Performance Max. This is being replaced in some kind of variant with asset groups. We tested for a webshop with only one asset group. The results are more than good. At another webshop we did use several asset groups and here the algorithm seems to perform less well. Tip: For your own website/webshop, check carefully what you do or do not want to be shown.

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