In 2015, you could only include 50 characters in your seller central backend search terms. You can now enter up to 1,000 characters in five search term fields. And that doesn’t include platinum keywords. But then, be sure to incorporate only relevant keywords into your backend search terms. Because you never know when amazon changes its algorithm. Which could limit the number of keywords that can be included in the backend. So if you went overboard with keywords and also incorporated irrelevant keywords into the backend. You’d be at the receiving end.
The Bottom Line: Amazon’s Algorithm Works
Hand-in-hand with buyer behavior. The keywords in the IT Directors Managers Email Lists product title are of utmost importance, followed by the keywords embedded in the bullet points, the central seller keywords, the product specifications and finally the product description. Performance-based ranking factors performance factors are directly related to amazon profits. It gives amazon clues to rank products higher or lower based on how much money they’re going to make for them.
Simply Put, if Your Product Is Going to
Make amazon richer, it’s sure to give your product listing higher ground. Conversion rate although this is an obvious ranking factor, it is not so easy to solve. However, we have a few tactics up our sleeve that might help you prove to amazon that your product is doing well and deserves to appear on the first page. But then, the fact remains, amazon does not share enough conversion data. On the plus side, you are free to access metrics such as units and sessions. This will help you calculate the conversion rate by dividing the units ordered by the number of sessions per product listing.