My name is brandon prettyman. I’m the senior vice president of digital marketing at mack media group, a full-service digital marketing agency in connecticut. I have worked in agencies, internal teams, for start-ups and as a freelance seo professional. How do you think seo has changed over the past 10 years? Ten years is a long time in the history of seo. Probably the biggest overall change over this time has been the gradual transition to more natural search results. Google no longer relies so heavily on the use of keywords in site content.
In 2012, Google Launched the Knowledge Graph
Which helped its algorithm develop a better understanding VP Purchasing Officer Email Lists of semantics and key phrases in context. The following year, the hummingbird update prioritized more natural language queries. Even more recently, google’s rankbrain introduced machine learning to site content consumption. Keyword stuffing, keyword density measurement, and similar tactics are now best left behind. The transition to more natural content has followed the transition to more natural links.
Over the Years, One Link Building Program
After another has dropped, with some programs meeting a very public demise (think myblogguest in 2014). While link building is still a valuable part of seo, paid link farms, cheap outsourced seo, blog networks, and article spinning have been tossed to the scrap heap. Their replacement has been the creation and promotion of quality content to encourage natural links. Other big changes over the last ten years include: seo becoming a local search ranking factor for the map pack, the more recent move to mobile (and voice search), and updates to more frequent and smaller algos unlike panda and penguin in 2011 and 2012.