Podcasting pioneer explains the value of audio content and rookie mistakes to avoid

As this old marketing approaches its 150th taping, Joe Pulizzi and Robert rose philosophise about why podcasting is so powerful and the rookie mistakes they now avoid. A handful of marketing opponents have been predicting a surge in podcasting for several years. The popularity of audio content has steadily increased over the years, although the skyrocket hasn’t materialised. According to the Pew Research foundation, the percentage of americans who listened to podcasts in the past 30 days more than doubled between 2008 and 2016 (from 9% to 21%). Numbers look good among young americans. A survey by ypulse found that 35% of millennials aged 18-34 regularly follow at least one podcast. 35% of millennials aged 18-34 regularly follow at least one podcast.

Ready to start your podcast?

Ypulse Click to tweet the percentage of Americans Guatemala Phone Number List listening to podcasts in the last 30 days doubled from 2008 to 2016 via pewresearch. Click to tweet is it time for an audio revolution the new York Times reports that many amateur podcasters will become professionals as major media companies invest in this new form of digital publishing (may 7, 2016). Advertisers are also participating in this action. Expected to spend 35 million on podcasts in 2016 (wall street journal, february 18, 2016). And even some big venture capital deals in space show that the industry may be poised for even more growth. Curated relevant content how to stay ahead of podcasting trends [growth tips and tools] ready to start your podcast as content-heavy brands look to new channels.

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The podcasting paradox

Podcasting should be on the table, say Joe Pulizzi and CE Leads Robert Rose, hosts of this old marketing. “Podcasting is different because it’s a very intimate way to interact with your audience,” said Rose, chief content advisor at the content marketing institute. “Joe and I share our family and personal lives on the show, and it is often an issue that other people struggle with. I think it’s a great experience to be inside someone’s head when your voice comes through those headphones.

It creates a connection that no other medium can make.” podcasting is a very intimate way to interact with your audience, says robert_rose. Click to tweet all that connectivity, though, requires quite a bit of work. It may look easy (“hey guys, let’s record chats and make podcasts”), but the pre- and post-production work is quite a lot. Pulizzi and rose estimate that for each weekly show, they spend about four hours in research and four hours.

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