Responsive Website Design Was Just the Beginning

Not content with their top internet real estate as. The ubiquitous search engine of choice. Google is pushing for change to the mobile web – coincidentally, coming to the fore. The first thing google did was release a new algorithm used to index. Websites separately for mobile and desktop, further distinguishing the two. Shortly after, google launched amp: accelerated mobile pages. If you’re careful not to do that sort of thing. Amps are a great stripped-down version of a site- it could be your website.

A News Site Like the Guardian ( One of the Early Adopters , as It Happens )

Or any other site you can think of that is stripped Engineering Directors Email Lists of all bloatware and unnecessary fluff. When you search for news on google, two or three amp links appear at the top of the screen, before the usual search results. It helps sites load much faster than before, but not only that, it gives your page more prominence, so it’s a win-win. Hopefully what you get from this is that google is all about the all-encompassing rise of mobile. And no doubt, this is due to the growing popularity of google searches on mobile devices and the large number of users who actually use their mobiles on desktop.

You’ll Notice That Each of These Advancements Has Been

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Focused on responsiveness and speed . And it’s a welcome development in the mobile web, because that’s precisely what it lacks, especially compared to native apps. Native apps are popular largely because they don’t necessarily need an active internet connection to work, which means they’re much faster when used than the mobile web. So the trick is to make the mobile web as fast as an app. But how can you actually put this into practice?

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