Have you ever scrolled through Facebook and saw an. Ad for a product you were just looking at on another website?
This is a classic example of retargeting, which should not be confused with remarketing. While retargeting re-engages people who already visited their social profiles or websites, remarketing focuses on re-engaging past customers – often with email.
While these two marketing strategies have similar goals (to get you to click-through and buy), they’re very different techniques and tactics.
Your digital marketing strategy should include both retargeting and remarketing to effectively segment, and engage potential and existing customers and lead them through your sales funnel.
So let’s jump into exactly what these strategies are and Belgium Phone Number List how you should incorporate them into your overall marketing strategy and increase conversions.
What is retargeting?
Retargeting is about re-engaging someone who interacted with your brand online without making a purchase. In fact, only 2% of web traffic converts during the first interaction. If you want to reach the other 98% of people in your target audience, you need a retargeting strategy.
Retargeting works by adding cookies to your website. When someone visits your website, the cookies automatically capture data about the person and their actions. This means you’ll know which products the person viewed, when they dropped off your website, and whether they abandoned items in their shopping cart.
Now, even though this person not make a purchase, you know they are intereste in your products. It’s time to create specific PPC ads on Google or Facebook to target this person and re-engage them. Your ad could include an image of one of the products the person viewe. Similarly, and the ad text could be tailored to the situation. Your ad copy might be “Still interested in this dress?” or “Remember this?”