ROI of Content Marketing the metric that guarantees the success of the strategy

The ROI of Content Marketing is the metric that allows calculating the return projections of the investments made in the production of content to attract customers. Otavio Andrade May 30, 19 | 10 min read roi-of-content-marketing A frequent challenge in the life of the marketer is proving the value of their work to their superiors and to the market. In digital marketing, this mission has become much easier. After all, it is possible to measure almost all the results of a digital strategy and there is no shortage of tools to analyze the most important metrics. However, there are strategies that can make this analysis somewhat difficult.


For Example How is Content Marketing Roi Calculated

How to know if a method based on content production, which indirectly contributes to sales, is profitable for the company? To answer these questions, we have turkey phone number prepared this article with everything you need to know about the application of ROI in content marketing. Join us! Why calculate the ROI of content marketing? Before we talk about the reasons for applying this formula, let’s understand, in fact, what the ROI of content marketing is all about. ROI, an acronym for Return On Investment or return on investment, measures the profit or loss of each strategy used by a company in a given period.

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The Purpose of This Indicator is to Understand Which Types of

Investment are worthwhile and which need to be optimized or suspended. Additionally, this metric helps managers make informed decisions . But here a problem arises: When deciding to measure the ROI of a company’s digital marketing, the result obtained can be quite ambiguous. With so many strategies and methods available, how can a manager identify what brings better or worse results? For that reason, the ROI calculation needs to be a bit more detailed. In this case, it is possible to measure the return on investment of email marketing, social networks, SEO and/or inbound marketing .

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