Seven characteristics of B-end product demand

There are many differences between B-end products and C-end products. This article will summarize the differences between the two in terms of demand. It is also at the request of readers to help you make a comprehensive review, and at the same time, it will analyze why these characteristics occur. , and what are the inspirations for our work based on these characteristics.

1. Strong business drivers

1. Phenomenon

It means that the main demand of most B-end products comes from the business side, driven by business, and business-led. Unlike C-end products, product managers have great autonomy over demand and can lead demand based on personal understanding. Even including the iteration rhythm, some business parties will intervene.

This is also the main reason why many B-end product managers lack a sense of achievement and feel that they are tool people.

Of course, there are also a small number of B-end products that do not have a clear business owner. These products have relatively weak business-driven characteristics and have more room for product managers to play. However, the number of such products is small, and they are not the main business area, so it is generally difficult to become a rigid demand.

2. Reason

The fundamental reason is that the B-end products are designed to solve a certain or a certain type of specific business field problems in the organization, and the business side is closest to the business and the user, so who can better understand the user and who can truly solve the user. From the point of view of the problem, it is normal for the business side to drive the product requirements, not according to the function.

The second is company characteristics. If the company is a strong business-driven company, then this feature is very obvious. If Albania Phone Number the company is more focused on products, then this feature is relatively weak.

3. Inspire
Albania Phone Number
Albania Phone Number

To drive the product together with the business, there is only one solution: keep learning the business and keep learning about the user.

Whether B-end product demand is business-driven or product-driven, the common goal is to solve business and user problems. Therefore, starting from the goal, B-end product managers want to play a greater value. In-depth business, constantly understand users through various methods, try to communicate directly and in-depth with users, in order to gradually improve their own business and user understanding, and gradually promote product development with the business side, rather than sitting in the office to receive second-hand demand, YY needs.

However, this is a long process. The understanding of the business is by no means achieved overnight. It is often read and new, and it also requires continuous iteration. The understanding of user usage scenarios is by no means in-depth through a few surveys. It needs to be continued. Only by excavating from different angles, different scenarios, and different roles can a comprehensive understanding be formed.

Therefore, although we have been saying that another value of using B-side product managers is to solve business problems with productized solutions, it should not be limited to productized solutions.

Leave a comment

Your email address will not be published.