Seven Focus Areas for Successful Link Building (Updated)

Links are one of the most important ranking signals in Google’s search algorithm. For instance, and building quality links back to your website. As part of your SEO campaign is just as important as creating quality. For instance, well-researched content. Effective link building also helps to generate traffic to your website.

Before you embark on any link building efforts, however, make sure you have a comprehensive understanding of the top seven focus areas we’ve detailed below!


1.    Gain High-Quality Authoritative Links

Simply put, an authority website is a site that is trusted and holds authority over a subject or on different topics. It is trusted by users and industry experts, as well as other websites and search engines. When an authority website links to you, this is a positive vote of confidence foryour website. The more authoritative the page linking to you is, the more authority they will pass on to your site.

You can assess the Domain Authority and Page Authority of a website using the Moz SEO Toolbar, and check whether the links are dofollow. Dofollow, or standard links, pass authority onto your site and influence page ranking, while nofollow links do not. Pure SEO provides a Link Cleanse Service to help clients remove unwanted links from their websites.

2.    Relevancy of a Site

When searching for authoritative sites, site relevancy is an important aspect to keep in mind. If a link to a website is too irrelevant, there is a chance that Google will discount it. For example, if you run a website about dieting and you get an authoritative link from a website about home pool installation, that link won’t count for much! In contrast, if your diet website has backlinks from other nutrition-based authority websites that are highly relevant to your content, there is a greater potential for your website to be seen as an authority as well.


3.    Link Building Through Outreach

Outreach is one of the most difficult but worthwhile forms of link building. Reaching out to other websites and bloggers is a way of creating natural backlinks that are of high authority. Reaching out to existing networks such as your partners or respected bloggers in your industry is a great way to do this. When it comes to reaching out to prospective websites, keep in mind the following link building outreach etiquette:

  • Be professional and polite
  • Keep is short and to the point
  • Don’t beg or be forceful
  • Talk about them and what you genuinely like about their site
  • Offer them something of equal value (there’s no such thing as a free lunch—or backlink)
  • Accept rejection with grace and move on (don’t be a creepy stalker!)

Once you have identified Dominican-Republic Phone Number a link to target, you need to reach out to the target website and communicate the value of linking both of your websites together. This transaction needs to be a benefit for them, too. One way to do this is by promoting your linkable assets. Once you find a target website in your niche area, you can let them know about any useful tools or pages on your site that they may benefit from and may want to link to. Often, outreach involves an exchange of something (e.g., a guest blog post or special offer), so keep this in mind when using this method.

Another tip is to look for websites that have already mentioned your brand or the products and services you sell. It makes a world of difference if the target website is already familiar with your brand as they already have a positive impression of you.

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4.    Link Building Anchor Text

Anchor text is the clickable and viewable text that a hyperlink is displayed in when linking to another website or document. The importance of anchor text is that it provides search engines and website visitors with better context of the content that is being linked. Ideally, the URL that is hyperlinked should be connecting to a page that discusses a topic relevant to the source page.

Anchor text provides context to both users and search engines. For website viewers, anchor text indicates what they will see on the linked page. For search engines, it helps them to index and rank your web pages accurately. Whether you are creating internal links or external links, using keyword-optimised anchor text is the best practice and can affect your page authority.

Many websites simply paste the URL they are linking to without using optimised anchor text. However, plain URLs don’t offer much incentive or information for users to go off. In contrast, a URL that is displayed in the form of anchor text is more appealing to users as—from a glance—they can know what to expect from the linked page, and what benefits it may offer them.


5.    Targeting Broken Links


Finding broken links/issues on a potential outreach site is one practical way. To offer help to a webmaster before asking for a link. A broken link is a hyperlink that does not work. When you click on a broken link on a webpage. For instance, you won’t be taken to the correct page, instead, you may see an error.

A link-building tactic you can use is to find these broken links in authoritative sites and outreach to them. By informing the webmaster of the site that a link they have is faulty, you are helping them improve their website. Additionally, by offering your content as a replacement link (be sure it’s relevant to the topic) you are solving another dilemma for them, and saving them the hassle of finding a new link. In this way, your outreach will be seen as a positive, helpful, and problem-solving request, in contrast to a suspicious request or something that is a bother.

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