Success with content on social media can be simple if you’re organized and focus on efficiency. Of course, you know that you need to cater content directly to your audience’s needs or challenges and that you need to provide a variety of content to keep your audience engaged. But how can you create efficiency in an increasingly frenetic digital space?
In this blog, I’ll describe seven simple actions that each takes no more than 15 minutes to complete to keep your social posts engaging throughout the year. Follow them, and soon you’ll build a full-blown social media content calendar to drive traffic and growth.
Set up and maintain a calendar
We all know that consistent posting is key. By specifying the publication times, you eliminate the need to decide on the posting frequency manually each time. What’s more, you optimize the amount of information you’ll share each day, ensuring you’ll never overload the audience with updates.
How does it work?
To set up a posting plan, you first need to analyze when your audience hangs out online most often. Based on this information, you should choose the best times to post your social updates, and set up a posting schedule in your scheduling software.
It also helps if your scheduling tool has content categories to tag the types of content you routinely share to create a robust posting schedule. However, setting up a posting plan is not something that should be done once and forgotten. I always review my posting schedule for the upcoming month to make the necessary adjustments.
Make sure you are mindful of opportunities like holidays and current events to ensure you are staying relevant for your audience.
I also recommend analyzing your posts’ performance to see if you notice any patterns. You may notice that your posts tend to perform best on certain days, so Nigeria Phone Number try scheduling your most important updates on those days.
Break your feed’s monotony with curated content
Now that your posting plan is set up, you can start filling those slots with valuable content.
Not only does curated content break the monotony of your feed, but it also communicates your desire to help the audience and not just self-promote. That’s a critical factor in determining whether they’ll follow your updates at all. The problem? Finding content to share can be time-consuming. Luckily, you can automate much of this process.
How does it work?
Look for scheduling software with content curation features. This means you will be able to add RSS feeds of your favorite blogs and media. Once you add those, it will take you five minutes a day to scroll through the list and select articles that you want to post along with your own content.
Post as you browse the web
It saves you a whole load of time. Whenever you come across something interesting you’d like to share with your audience, you just click on it to schedule or send it to your posting queue.
Some scheduling tools will allow you to schedule content while browsing the web with their Chrome extensions. As you read new content, share it use a posting extension. Here’s how it works with the Social Media Poster Chrome extension: