Marketers have high hopes for the impact of technology. We recently surveyed 300 marketers and at least two-thirds said that technology is likely or very likely to make content marketing significantly more efficient across lifecycle tasks. They are right proper use of technology increases efficiency and provides tactical benefits. However, […]
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We all need our content to be engaging, but what does that mean as sitetuners ceo tim ash puts it, “consuming content simply means ‘useful to the visitor. ” this is a simple definition, but it’s not trivial. How do you create that useful content and how do you assess […]
Barry truffle is the chief experience officer (cxo) of beetlejuice, a new beverage brand capitalising on the huge postwar demand for insect protein foods. Barry agreed to show how much the industry has changed in the decade since he started as a social media manager in 201 I join barry […]
When writing copy assume your product is the last thing on your reader’s mind.” doing. Still, much b2b content marketing is relatively immature and focused on products, features, and benefits. As research reveals “b2b buyers believe white papers have too much marketing hype, not enough truly unbiased information, and are […]
Live streaming has made a tremendous splash on the social media circuit. Apps like periscope, snapchat, and facebook live allow you to live stream from just about anyone, anywhere. This is pretty cool technology for brands. Live streaming differs from traditional video in that it is broadcast in real time. […]
Is your content often delivered late having trouble signing off does it usually get stuck if you’re nodding your head, your content team probably hasn’t defined that workflow. Every content team that wants to get their project off the ground needs to define their workflow before a content creator’s pen […]
As content users we all experience content overload. As a content marketer, it can be hard to find precious gems in the same big sea of content. Other than red bull, gopro, and blendtec, it can be hard to learn which brands are doing creative content marketing successfully. Some content […]
Amanda todorovich began her content marketing journey with a team of three at the cleveland clinic in 2013 with a vision for her blog to become a leading health and wellness portal. Under her leadership, the cleveland clinic’s health hub blog (now called health essentials) grew from 200,000 to 2 […]
The success of any content marketing effort hinges on your ability to build a team of dedicated and talented people to power your strategy. It’s not a quick and easy responsibility. Still, there are no hacks to hire people like, say, to create content. In the same way that you […]
In both speeches and workshops to audiences unfamiliar with content marketing, we typically spend the first part of the presentation explaining what content marketing looks like and the multiple ways it creates value. Spend on how you can deliver. In particular, while talking about ” sell, save and sunshine ” […]
Two weeks This is the time it takes a particular financial services company to post a tweet. “If it takes you two weeks to get a tweet out, you’re wrong.” robert rose, cmi’s chief content advisor, told the story in his intelligent content conference talk, “Structured experiences content at the […]
When asked how to prove that content marketing works, the content marketing world presenter who responded said that the first step is to spell out the “Why” behind the program. Agreed almost unanimously. “Without a goal, there’s no way to know if what you’re doing is going to work,” says […]
As your followers and traffic grow, so does the chance of ruthless people showing up. Sometimes they have good reasons. Sometimes they’re just trolls who’ve crushed your content into jelly. No matter how hard you try, it’s impossible to keep your audience happy. Your comments section and social media are […]
Do you use twitter for your business interested in how to gain more exposure, influence and credibility gaining traction on twitter and building relationships with influencers can increase your online influence within your industry. With influence comes leverage, the foundation for growing your business. I shared 5 actionable twitter strategies […]
With thousands of tools available to marketers, choosing the right fit can be overwhelming. Here’s a sample content creation solution to get your search started. It is divided into three sections create, curate, and measure. Create clear voice clearvoice helps you plan, adopt, create, and measure the effectiveness of your […]
Over the past 12+ months I’ve been talking to enterprise marketers around the world to get a sense of where the content marketing industry is heading. Through that process, combined with ongoing research, the cmi team will put together a schedule for content marketing world 201 here are some of […]
Home page article marketing the 3 biggest mistakes marketers make with buyer personas the 3 biggest mistakes marketers make with buyer personas released 2020-12-22 mistake-buyer-persona now that buyer personas have become a widely accepted marketing practice, it’s time to correct course. For too many companies, the buyer persona becomes a […]
The content marketing institute was born in 2010, and marketing world debuted the following year to an enthusiastic audience of 600 and 65 speakers. 4,000 people are expected to attend this year, selected from over 225 speakers. Events have grown significantly, but the field of marketing has evolved even further. […]
Do keyword rankings matter anymore I cling whenever someone suggests otherwise. Sure, seo changes over the years. But it makes little sense to overlook search engine rankings. Let’s start with why the question arises. Then let’s see how we can deal with rankings. Along the way, I see some misunderstandings. […]
Last summer I spent three nights at a downtown denver hotel. I was really happy. The wifi started off fine, but the front desk sorted it out and as an apology, gave us free access for the duration of our stay. The gym was clean, and the life-size fake cow […]
In june 2015 margaret magnarelli became editor-in-chief of monster, one of the most visited career websites in the world. She was tasked with re-establishing the brand’s voice and reconnecting with its core audience of job seekers. To do that, she shifted resources and budget from an outsourced agency relationship to […]
The lego company which was recently named the “World’s most powerful brand” by brand finance, is a consumer goods company that makes interlocking bricks as well as a vast portfolio of movies, online videos, books and games. It is also a giant of media. Just a little. Lars silberbauer, lego’s […]
I recently had the privilege of being one of the many judges reviewing submissions for Content Marketing Awards. As I read through the entries 12 each in two categories, I was struck by the stark contrast between the best entries top 3 in each category and the remaining nine entries. […]
What Should You Do With Your Content Marketing Now First, spend a few minutes browsing or reading our list of 80 things to do with content marketing. Hint Dont just create content is the first thing you do or dont do informally Just a bit Scroll to the section that […]
A software company that helps private and industrial contractors manage projects from tender to completion, HCSS has been in business for 30 years. Its customers build everything from roads and waste treatment plants to bridges, dams and pipelines. The company has traditionally had a rich marketing culture, but four years […]
In 2013 only of Fortune 500 companies were active on Instagram. Fast forward three years and Instagram adoption among Americas biggest brands has doubled to 50, with 250 brands popping up on the social media platform. How Are Americas Biggest Brands Using Instagram We analyzed and explored a year of […]
Has your content team ever created a onehit wonder if so, you may be sitting at the chance to create a lot of killer content from that original work. Thats what my team did. In this post, we show how radix, a b2b copywriting agency, atomized one core article into […]
