While many job seekers perform convincingly on resume cover letters and interviews, it’s worth listening to other people’s valuable opinions. By having the reference person answer some questions, the recruiter can verify some facts, such as whether the information provided by the applicant is true and whether the applicant can adapt to the […]
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In the process of personal career development , it is inevitable to encounter a second round of interviews. Especially for large factories, five or six rounds of interviews are already standard. Generally speaking, the first round of interviews phone number lists is mainly to screen job applicants, learn basic information and past work experience, […]
Digital transformation is not as complicated as it sounds. The term revolves around a simple concept that is actually really easy to understand. However, there are multiple definitions of digital transformation, and these largely depend on when and where you use it. First of all, what is digital transformation? On an […]
Google recently announced the launch of Google Analytics 4. GA4 is a new property type that allows for expanded predictive insights. In addition, deeper integration with Google Ads. And more granular data controls, making it possible to get a complete view. Of the customer and derive insight from their data. […]
Algorithmic bias refers to the biases an algorithm picks up from its human creators. In addition, similar to how a child does from its parents. As artificial intelligence and machine learning have jumped. Out of science fiction into the real world. In addition, the potential negative impacts of biases in […]
The merge combines WhatsApp, Facebook Messenger. In addition, and Instagram’s chat feature into one back-end. While keeping each of the three apps distinctly separate to the user. This update will mix some of the different app’s features together. In addition, allowing new chat options from Messenger in Instagram. It also […]
Instagram may not be the number one thing that pops into your head when you want to drive more traffic to your website. After all, the platform isn’t exactly link friendly. While the platform is image-heavy, however, there are still ways to leverage it to increase your site traffic, you […]
Good news for WhatsApp users! You can now directly buy from companies online with WhatsApp chats. Thanks to Facebook’s new development with the app, the two social media moguls announced brand new tools that help businesses sell more online and consumers shop with convenience. The rising trend of online shopping […]
Audiences of today are demanding authenticity, inclusivity. In addition, and diversity as they see it in the real world and reflected in the ads on their screens. They want to connect with brands on a human level. In addition, see themselves and those they know in the promotions ethically. Whether […]
It’s indeed the season of giving, so Google has shared some guidance on best SEO practices for companies setting up their Black Friday and Cyber Monday landing pages. If you’re reading this, then you want to be ahead of the game in Google search results, so let’s start! Use recurring […]
So, what did the Pure team take away from the ten speakers? Check out some of the best highlights and the insights. From the M2 Summit that we thought mattered most to the digital world. Data will be one of the most valuable commodities of the coming decades Early in […]
Out with the old and in with the new! Google Webmasters announced that it’s rebranding from Google Webmaster to Google Search Central. They’re also releasing a new face alongside the Googlebot mascot in the coming days. Why the name change? The company’s decision to rename Google Webmasters to Google Search Central is centred on the […]
When it comes to Google Search Rankings, there are over 200 factors. That dictate just how high in the pantheon of web pages yours will fall. As SEO professionals, our job is to discern. These rankings and make changes to web pages to help them measure up to Google’s expectations. […]
Instagram recently released world-shaking updates within the app, but you read it right, the platform’s users aren’t particularly ecstatic. The recent Instagram app overhaul suggests the company is going full force on Reels and Shopping, which doesn’t sit well with many Instagram users. Discover why IGers around the world aren’t so thrilled […]
Move over #hashtags! Social media giant Instagram has gotten busy this past month and has released a new functionality: allowing users to search for content with keywords in addition to traditional hashtags. Learn more about this new feature below and what it means (or could mean) for digital marketers! How […]
Creating landing pages for your website is easy. Creating effective landing pages that improve your SEO and get you conversions, however, is another story altogether. A landing page serves a different purpose compared to other pages on your website, and that’s to emphasise a single topic or offer, with the goal to […]
2020 has been a hectic year for us all to say the least. More than ever, people have been searching the internet for ‘How To’ tutorials and ‘What is’ searches. This year has made us ask a lot of questions, and who better to ask than Google! It seems Kiwis […]
Google is still on a roll, however, after announcing the rollout of four additional features aimed at making the app more focused on community engagement: messaging, new metrics, a community feed, and street view user capabilities. These features aim to improve the app’s overall user experience as well as assist businesses to reach customers […]
SEO & Social Media: How Do They Affect Each Other? It’s been a formative decade for social media. Ten years ago, social media was in its infancy. Facebook had only 140 million users, LinkedIn 30 million. Since then, these numbers have increased tenfold. In 2020, it is estimated that 3.8 […]
In a highly competitive industry, one of the basic rules of SEO is for digital marketers to have the ability to compose well-written page titles and meta descriptions that help users locate your webpage and/or answer their specific search query. No matter how short these HTML elements may be, they play a […]
Crawl errors are sneaky, and it can prove to be difficult to trace back to a what caused the problem in the first place. Crawl errors do negatively impact your overall SEO but while they are challenging to handle, they aren’t a dead-end. Today, we delve deeper into what crawl errors are, […]
Let’s face it, we all miss travelling. With travel restrictions still in place, there’s no doubt that the tourism sector has seen better days. However, as one of the most lucrative industries in the global market, the tourism sector is choosing not to be fazed by the recent economic downturn. […]
With 2020 finally behind us and a new year of prospects ahead. In addition, it’s the perfect time to refresh our digital marketing strategies. Through our research covering the latest digital marketing trends and technology. In addition, we reveal the digital marketing innovations. We predict will dominate marketing strategies in […]
Three years ago, Twitter received backlash from its users due to uncertainty of the “blue badge” verification process. In November 2017, Twitter stated that while the “verification was meant to authenticate identity & voice,” it was “interpreted as an endorsement or indicator of importance.” Twitter has a longstanding commitment to […]
Want to know a bit more about how your Google Ads campaigns work? Behavioural targeting is an important part of any search marketing strategy. In addition, which helps focus the aim of Ads campaigns within. Google’s key ad markets: Search, Display, YouTube, and Gmail. Each of these four markets is […]
As a business, your website exists to make you money, but have you built a website that effectively turns interested users into paying customers? Conversion rate optimisation is key to ensuring your website isn’t driving business away by creating a clear and persuasive avenue to that coveted check-out screen. Below, our CRO […]
An age-old question that has crossed the minds of both bloggers and content creators is “how often should you write blogs?”. As it turns out, there is no one-size-fits-all answer, and several factors should affect your decision. Ultimately, the answer really depends on the nature of your business, so if […]
