Technical vs. Engagement Guatemala Phone Number

An effective SEO strategy leads to increased organic traffic, more qualified leads, better brand awareness, and—ultimately—increased revenue. If your SEO program isn’t providing all of these benefits, you may be allocating too much time to the wrong tasks. It’s time to revisit your strategy.

Because SEO has changed a lot in recent years. Veterans of the early days will tell you horror stories about keyword density and link farms. It worked for a time, but it was all about technical prowess to manipulate Google’s systems.

Those days are over—and good riddance—because Google has gone to great lengths to interpret user queries, monitor engagement with SERPs, and decipher online content, all to provide the best answers at the top of search results. And they’ve done it. Google’s algorithms are extremely sophisticate, which means it’s time for a new framework for SEO.

A Modern Framework for Effective SEO

At Propecta, we recommend that SEO strategies use an 80/20 framework. 80% of effort should be devoted to engagement SEO—creating quality content—and 20% to technical SEO.

 

That doesn’t mean technical SEO isn’t important.  Therefore It’s the foundation of all SEO efforts. But once that foundation is solid, the focus must shift to engagement SEO.

If your SEO strategy isn’t driving revenue, it’s time to Guatemala Phone Number revise your approach and refocus efforts on the tasks that move the needle.

Building a Sound Site Foundation with Technical SEO

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Technical SEO focuses on optimizing site code. It creates the foundation that allows search engines to find and catalog site content efficiently, and render pages correctly. Without clean, optimized code at its core, a site may not appear in search results at all—much less rank well—making any content marketing efforts ineffective.

For this reason, certain technical SEO tasks must be addresse first:

  • Crawl Issues:  Crawl issues prevent search engines from accessing and indexing site content. This issue is commonly cause by incorrect formatting in a robots.txt file, unintentional use of noindex tags on content, server limitations on crawl rates, or redirect loops. To find out if your company’s site and content is being indexed, conduct a search for “site:[yoursitename.ext],” and make sure the pages appear in the results.
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