On-page SEO plays a crucial role in the success of your website. A well-crafted on-page SEO strategy makes it possible for your website to be found. Organically on Search Engine Results Pages (SERPs) and generate quality traffic. By investing time and energy into on-page SEO. In addition, you can ultimately increase brand awareness. Grow your customer-base, and drive more conversions.
In this guide we take a look at some of the best practices for on-page SEO. In addition, including useful tips on how to optimise your website correctly. From the creation of SEO-friendly content. In addition, to implementation of webpage meta descriptions and title tags.
What is the Difference Between On-Page SEO and Off-Page SEO?
There are two types of SEO strategies used today: On-Page SEO and Off-Page SEO. Before we dive deeper into on-Page SEO practices, it’s important to understand the difference between the two.
In short, on-page optimisation is the process of optimising both the content and the HTML source code on your own website, while off-page optimisation consists of building authoritative external links that point back to your website for credibility.
Hubspot puts it more simply:
- On-Page SEO is what a site ‘says to a search engine.’
- Off-Page SEO is what ‘other sites say’ about a site.
Both are valuable for getting your website quality Hungary Phone Number traffic and ranking higher on SERPS.
Creating SEO-Friendly Content for Your Target Audience
Your content plays the biggest part in your on-page SEO. Potential visitors use search engines to find answers to their problems, and it is your content’s job to give them the answers they need. That’s where keywords come in.
Doing thorough keyword research will help you to understand what your target audience is searching for online. From there, you can create customer-focused content that is unique and solution-based. There are various online tools that can help with keyword research, such as Semrush, Ahrefs and Google Keyword Planner. Look for a combination of high-volume keywords and low-volume keywords to include in your content to increase your chances of success.
Be mindful of the amount of keywords you use for each piece of content—it’s very easy to over-do it, and Google can detect keyword stuffing. As a result, you could be penalized for unnatural keyword usage.
Creating a Clear Heading Structure
Having a good page layout and heading structure is important for the user experience. With a clear heading structure set out on the page, the content will be easier for users to read and understand. Try to use relevant keywords in the headings where you can. Visitors are more likely to stay and read your content if their search terms are clearly visible in headings and subheadings.
H1 and H2 headings do not appear on the SERPs, but they do provide contextual cues as to what a webpage is all about. The “H1” and “H2” refer to how these headings are mark up in HTML code. H1 headings are generally top-level headings such as blog post titles, and H2 headings are the content subheadings, useful for breaking up big blogs of text.