Top 4 Social Media & Digital Marketing Trends

Hey guys, what’s up!!! Glad you stopped by.  Alright so I learned a lot in the process of making this post. I mean, knew the hot trends I wanted to share with you guys from my own experience in this industry over the last 10 years, and especially the changes I’ve seen happening recently, but some of the stats I found blew my mind. Like seriously… So, get out a notebook and get ready to take some notes!

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Major Marketing Trend #1: Video Is Taking Over

I don’t need to tell you how awesome video is. Between Netflix, Snapchat, Instagram Stories, and Facebook Live, it’s no secret that video has become a staple of our everyday lives. A whopping 75 MILLION consumers in the US alone watch video content on a daily basis…

And it’s predicted that 82% of ALL internet traffic will come through video by 2021. Guys, that is huge! So if you’re not taking advantage of video in your marketing, you absolutely need to be… And this includes LIVE video too. By 2021, it’s expected that 13% of all internet traffic will be specifically from LIVE video. Kinda cool right? Well, I’m here to say that is absolutely not true. Think: when’s the last time you binged watched something for hours on Netflix? Well, Science says it was likely sometime in the last 24 hours. Lol. Netflix reports that its nearly 118 million subscribers watch 140 million hours of content on average per day. That’s 71 minutes per user per day!

So have people’s attention spans really gotten shorter?! NO! Not at all.

So hate to say it guys, you can’t blame the algorithm or people’s “shorter attention spans” for your lame content. As marketers today, we are not only in the ATTENTION business, but in the RETENTION business… so how ya gonna get people to stick around? By creating engaging, valuable content. best database provider

But, before I move on, there’s something else that’s important to know about video length. If the purpose of your video is not education or entertainment, but rather ENGAGEMENT. Shorter videos do outperform longer videos. Testing has shown that videos around two minutes in length generate the highest levels of engagement. It makes sense right, when you’re asking for something from your viewer – i.e. engagement – get to the point or they gone.


Major Marketing Trend #2: Hyper-Relevant Behaviour-Based Content Is A Must

I hate to say this, especially as an email marketer, but gone are the days of relying SOLELY on “batch-and-blast” emails. Or in other words, sending the SAME email message to every single one of your subscribers at the same time, regardless of where they are in their consumer journey with you. The future of effective email marketing will be sending behaviour-based emails in REAL TIME to your subscribers. In fact 78% of consumers say that personally-relevant content is a determining factor in their purchasing decision and a lack of relevance in marketing messaging leads to an 83% decrease in engagement.

So it makes sense that a recent study showed that relevant e-mails triggered based on behavior are 3x more effective than “one size fits all” email blasts.

So for example, sending emails to potential buyers Mexico Phone Number immediately after they leave items in their shopping cart… or sending viewers of a particular video a different email message than those who never watched it at all.

Yes, while it does mean creating MORE marketing assets, thanks to AI, it’s incredibly easy to monitor, track and create these relevant digital experiences and action-based communications using a robust CRM platform.

In my next post, I’ll talk more about how AI is influencing your marketing messaging, and what you, as a copywriter, need to do to stay relevant and effective. Don’t worry, in my opinion, machine-learning will never be able to match real, relevant and relatable copy written by a HUMAN… but it can help you streamline the process and give you invaluable data to fuel your creative genius.

Major Marketing Trend #3: Omni-Channel Marketing Is Expected

Look, while it’s still possible to run effective marketing campaigns through a single channel, say Facebook Ads, Email Marketing or Social Media… What’s changing is the need to have all these channels COMMUNICATE with one another behind the scenes to create hyper-relevant communication tailored to your audience’s actions.

So, for example, if a follower clicks a post on Instagram and watches a webinar on their iPhone… You would not want to send them an email later that day that asks them to sign up for the webinar they just watched. You’d very likely be hurting your chances of that subscriber becoming a long term customer, because they no longer feel they are in a 1-to-1 relationship with you. It becomes apparent they are simply “being marketed to”.

This is becoming increasingly important as more and more people are engaging with brands ACROSS multiple devices which makes omni-channel and omni-device tracking a must. 98% of people switch between devices in the same day. I know I do!

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