Jobs to be done is a methodology to get to know your consumers better. Have you thought that they buy from your company not for the product itself, but for the task it solves? This is the perspective of that methodology. Understand her better! Camila Casarotto May 22, 19 | 17 min read jobs to be done Do you think people buy clothes just to dress up? It is definitely not the only reason: they may be looking for self-esteem, status, comfort or a series of meanings and values that a product represents for them. Understanding these motivations is an important marketing task , as it contextualizes all of your actions. And that is why the Jobs to be Done methodology was created. From this perspective, what matters is not exactly the buying behavior of the public, which is often the focus of marketing research .
The Starting Point is to Identify What the Consumer Wants to
Solve in their life and, from there, understand what product or marketing approach you should use to help them in the best possible way. Still not clear what the methodology mlm email list is? Don’t worry, we are here to clarify all your doubts! Companies and startups analyze market opportunities to take advantage of an unresolved need or improve an existing solution. For that, it is necessary to analyze which “jobs” have many people trying to solve them and few companies offering solutions
It Works Like a Lens Through Which We Look at the Competition and Consumers
Differently, focusing on the needs of customers. With this point of view, we do not seek to understand. What the public wants to buy: what matters is what. They want to solve. This perspective understands. That people do not buy thinking about the product. Itself, but rather they buy it to help solve something. Does an athlete need more motivation to run? So, buy a special shoe for that purpose. Does a couple need to get to know each other better? A dinner at a restaurant helps a lot. Does a family want more stability?