You know the basics of marketing automation: it streamlines, automates, and monitors routine marketing tasks. But a good marketing automation platform is about more than making life easier for the marketing team—it should also help you close more UAE Phone Number deals. So, how can you tap into different aspects of marketing automation to increase sales? Check out these seven tips: 1. Pass Over Sales-Ready Leads Using Lead Scoring Tired of hearing sales complain about marketing’s unqualified leads? Determining when a prospect is sales-ready can be difficult, but UAE Phone Number a robust marketing automation platform scores leads behind the scenes.
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Lead that adds or subtracts points from each lead based on actions taken or not taken. It can also be use to track demographic data to provide a higher score to a lead that fits your ideal buyer persona. When a lead reaches a threshold that you set, it is deem “sales-ready” and is pass onto the sales team. Here is an example of some lead scoring you can implement, based on behaviors: Lead Scoring Example Lead scoring helps ensure that your sales team UAE Phone Number doesn’t waste time on unqualified leads. It can also shorten overall sales cycles. 2. Personalize Your Website By the time a lead hits your website, they’ve already gained an impression of your company.
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A your conversion rate and make a better impression. The lead and customer data (who they are, where they work. Online behavior, etc.) can be use to personalize landing pages and other web content seen by each lead. Even anonymous web visitors’ experiences UAE Phone Number can be personalized. Identify Web Visitors with Web Personalization For example. If you are an online retailer, and a visitor who has been shopping for winter coats finds your website. A web page for winter coats would be presented first. Personalized web content helps build a better, more personal, relationship UAE Phone Number with leads and ensures that their experience with your company is the best it can be–and therefore increases in sales.