What are the most important metrics in Marketing and how to measure them
October 9, 2023What are the most important metrics in Marketing and how to measure them. We are going to analyze the metrics that we use in Digital Marketing to measure all our actions and thus be able to evaluate which ones are being most profitable. Here we have more than 100 metrics divided into more than 10 work areas. Let’s see which ones interest you the most. Something that you should keep in mind is that your objectives are measurable and achievable.
Tools to correctly create and measure
Tools to correctly create and measure your website’s KPIs. Google Analytics is one of the platforms that offers you more detailed information about user behavior, before and after they visit your website. Not only does it offer you very detailed reports about your audience, that is, about the people who come to your email contact list website, but also their behavior in search engines, something that is decisive for improving your organic positioning in search engines (SEO).
Tools to correctly create and measure SEO KPIs
Tools to correctly create and measure SEO KPIs. This allows you to do an analysis of the keywords -Keywords- that you have positioned and the ranking of each one of them with a percentage result of the number of visits you could get (web traffic) according to the position and the number of searches for each one. of them. It shows you in detail the Visibility Index Celeads index of each of them and generates graphs of the evolution and involution of your website and your keywords.