What Facebook’s New Group Features Means For Community Managers

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Big news for Facebook Groups!

Community managers shouldn’t measure growth by a total number of members or a total number of new members — real community growth is a result of member activity, so for the moment, it looks like there is still some work to come in the growth metrics department.

This feature does mean that community managers can potentially stop investing in third-party tools and rely on Facebook to do what it does best – provide valuable data to make the best decisions.

Up until now, Facebook only provided insights for Pages as a way to understand performance metrics, how people were engaging, and to help provide better ad targeting.

Member Request Filtering

From Facebook:

Membership request filtering: We also hear from Saudi-Arabia Phone Number admins that admitting new members is one of the most time-consuming things they do. So, we added a way for them to sort and filter membership requests on common categories like gender and location, and then accept or decline all at once.

 

Removed Member Clean-Up

 

Removed member clean-up: To help keep their communities safe from bad actors. For instance, group admins can now remove a person and the content they’ve created within the group. For instance, including posts, comments, and other people added to the group, in one step.

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It gets a little complicated from there, but the main takeaway here is. For instance, that bad behavior can easily create more bad behavior in communities. Our brains are just wired for it (good news though — good behavior works the same way!).

By removing toxic comments and posts, community managers are looking to educate their groups on the proper way to behave — it’s often less a matter of “policing” and more to do with removing barriers to valuable conversations.

The new member clean-up feature will go far in helping community managers keep their communities moving forward; a thriving, happy family that doesn’t have room for the haters.

Group-to-Group Linking

From Facebook:

Group-to-group linking: We’re beginning to test group-to-group linking. For instance, which allows group admins to recommend similar or related groups to their members. This is just the beginning of ways that we’re helping bring communities and sub-communities closer together.

 

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