What is content downgrade and how it affects your

SEO Posted: 2020-12-19 There is a semi-tragic experience that every online blog will inevitably go through at some point. Has this ever happened to you: You have worked tirelessly to create a strong and industry-leading blog post. It’s packed with case studies, examples. Rich media, and statistics, and it’s been carefully written and edited to be both entertaining and actionable. It’s a huge thrill to see this blog post rank #1 in the SERPs. And then it’s heartbreaking to see it suddenly start to drop in the rankings . If you search for almost any keyword. Chances are that the current number one ranking result will not hold that position after a few months.

content . What is content degradation and what causes it?

Content degradation is, simply put, content that has declined in traffic over the past twelve months. In many cases, this can be directly linked to a decrease in ranking in the SERPs, which unfortunately happens naturally over time. There are a number of reasons why content Norway Phone Number degradation occurs, including the following: Brands usually focus on progress, not the past. They prioritize new content and as a result stop promoting older content on social media, in email newsletters, and in ad campaigns. This results in a direct loss of inbound traffic.

regularly occurring events, frequent updates, hot topics, and

Norway Phone Number

recent events. If you don’t post new content, even the best assets can potentially fall in the SERPs over time. New competitors may emerge and snag your top SERP spot. Unfortunately, it’s not uncommon for competing blogs to use the “skyscraper method” in which another writer essentially takes your best-performing content, adds to it to improve it, and tries to usurp your rankings. Related Content: * What You Should Do With Old Content That’s Not Driving Traffic * Why You Should Update Content – Or Risk Losing The Traffic You Have [Case Study] How content degradation affects your SEO Content degradation naturally negatively impacts your SEO efforts, resulting in less traffic to your site.

This can lead to a downward spiral if you don’t take steps to correct it soon. As fewer people click on your article due to a lack of visibility. Your ranking will decrease more and more and at some point it will become more difficult to rank well again. All things being equal, Google prioritizes newer content. It’s frustrating because after all the time and effort you’ve put into carefully creating and optimizing your blog post, it may eventually have diminishing return value. If you don’t make an effort to refresh your content (which we’ll show you how to do in a minute!), content degradation and its negative effect on your SEO strategy is almost inevitable. Take a look at this example that shows Google prioritizes recency. You can see that the first

Leave a comment

Your email address will not be published.