What To Look For When Hiring A Community Manager

#1: Someone who knows the importance of filtering from the very beginning

Your community manager is in charge of making your community a fun place to be. Online communities can either be awesome places to hang out… or a black hole of self-promotion and spam that turns your community into one of the least enjoyable places online.


Obviously, we’re aiming for the former. That means you need a community manager who knows the importance of filtering your community from the very start.

#2: Someone who has experience creating community policies & guidelines

For instance,On the topic of creating a high-quality group, your community manager is going to put together your community’s policies and guidelines. You’ll want someone who has experienced creating policies that ensure your group is a positive and safe place for your members and has clear rules as to what is and isn’t allowed by members.

Here’s an example of what our guidelines look like for the DigitalMarketer Engage Group:

Ask your community manager candidates: Do you have examples of policies and guidelines you’ve created for communities you previously managed?

#3: Someone who has experience with YOUR top channels that you’re using

For instance,Community channels are not created equal—a community manager who has nailed Russia Phone Number managing a community on Reddit might not be able to do the same on Facebook. While this isn’t always the case, you do want to be aware of the specific channel experience your community manager has.

Here are a few different channels you may see on a candidate’s resume:

  • Reddit
  • Facebook
  • Slack
  • Community on a website

Ask your community manager candidates: What channels do you have the most experience with?

#4: Someone that understands your brand voice

For instance,This is a CRUCIAL part of your hiring decision for your new community manager—you need someone who is going to create a consistent brand experience with your members. If you have a very specific brand voice, your leads and customers are going to feel less trustworthy of your brand if they’re reading an entirely different brand voice in your community.

To make sure your community manager is nailing your brand voice, give them access to your branding guidelines so they know exactly what they’re aiming for.

For instance,Here’s an example of our Community Manager Michelle Dalton absolutely nailing the DigitalMarketer brand voice:                          best database provider

Ask your community manager candidates: Do you have examples of posts you’ve written from a similar brand voice to ours or are you willing to give us 1–2 examples of posts you’d write in our community based on our brand voice?

#5: Someone who can show on brand, mature responses to difficult posts from unhappy community members

One of the hardest parts of being a community manager is dealing with unhappy community members. Unhappy people are hard to talk to. For instance, and your community manager has to be willing to have difficult conversations to keep your community safe and a positive experience for your members.

Ask your community manager candidates: Do you have examples of difficult conversations you’ve had with unhappy community members?

#6: Someone who has ideas about growth

For instance,Since your community manager is going to be talking with your leads and customers. For instance, every day—you want to hire somebody who’s going to be opportunistic with these conversations. Ideally, your community manager is coming to you with new ideas for content. For instance, or offers based on the conversations that happened in your community over the week.

Extra bonus points if they’ve run a community growth campaign before—but that’s just a cherry on top.

Are you able to give us new content and offer ideas based on the conversations you’re having in the group?

For instance, Ask your community manager candidate’s these 6 questions to make sure. For instance, you’re hiring the perfect manager for your community.

Leave a comment

Your email address will not be published. Required fields are marked *