Developments Google Ads Google has caused quite a stir within China WhatsApp Number List Google Ads in recent years. In 2016 I reported that the introduction of Expanded Text Ads (see article from 2016) was a groundbreaking development within Google Ads. In China WhatsApp Number List retrospect this was just a ‘small thing’ and it was relatively quiet with adjustments in the following years. However, Google increasingly focused on ‘smart’ campaigns that – certainly in the first period – had varying and even worse results. With the changes that Google made last year, among other things, many SEA agencies had to make major adjustments: Abolishing Expand Text Ads (ETAs) again. Responsive Search Ads (RSAs) were introduce and ETAs will be phase out by mid-2022.
Making It A Popular
Recommended a few years before. is no longer an exact China WhatsApp Number List match, exact has become broader. Smart Shopping is actively recommended by Google, in addition to or as a replacement for Google Shopping. Performance Max? As mentioned, Google China WhatsApp Number List has already been busy implementing new developments within Google Ads in 2021. Now (before 2021 beta access for larger accounts) there is a new campaign type for all advertisers: Performance Max. This new campaign form will have a prominent place within Google Ads, so it will replace Smart Shopping . We tested Performance Max campaigns on four customers and the results are promising for webshops so far! First of all, we will explain what Performance Max means.
Performance Max is a combination of display, video China WhatsApp Number List ads, text ads and Google Shopping and stands as a new type of advertising opportunity in Google Ads. Performance Max ads are shown on: Google Search and Search Partners Google Display China WhatsApp Number List Network discover gmail YouTube and other video channels Google Maps Performance Max – types of impressions Source: Google Ads As I try to explain Performance Max to customers, it is Smart Shopping campaigns squared or Smart Shopping campaign on steroid. Google Ads requires even more textual, data feed, and visual input and is completely independent in creating content. Where you can only use Smart Shopping as a webshop